CS Chris Smith
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Web Design for the non-designer

by Chris Smith

The first thing to do is to have a clear distinction in your head between content and style. Content is the text and images that visitors read and look at; style is how these are arranged, laid out and presented.The style side is where the web designer comes in. This is his/her main area of expertise and he/she will have the design skills to present your content in a way which communicates your message clearly and professionally.

The content is the site owner's responsibility. In website marketing content is king. The main reason a visitor will come back to your site is because he/she found what they were looking for. The look and feel are very much secondary to this.

Creating your content can appear a little daunting if you've never thought about it before, even for a small site, but it's really quite simple if you approach it in the right way. You may not have designed a site before but you have used plenty of sites. The trick, as with any marketing, is to put yourself in the visitor's shoes. You need to consider:

If you can consider these things you will satisfy your website's visitors. The next step is to check out the online competition. If you can give your website visitors what they want better than your competitors do you have a recipe for a successful site. Pair that with professional styling and your site will be a great success.