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eMarketing Award Distinction :)

by Chris Smith

This summer I studied the Chartered Institute of Marketing (CIM)'s eMarketing Award. Last night I got my results in the post...

I'm proud to say that I achieved grade A distinctions in both my online examination and 4,000 word eMarketing report.

The course covers all aspects of electronic marketing.  I studied with Marketing Tom Media, a CIM approved centre based near Cardiff, and would certainly recommend both course and training provider to anyone interested in growing their business online.

Perhaps what is most satisfying is that the report which I wrote is not simply being filed away as an academic exercise but is actually being used as a strategy for a major organisation's electronic marketing activities.

In addition to this I have taken on board many of the tactics and resources covered by the course and have successfully grown a number of websites. Since attending the course I have rebuilt this website and started using lots of online resources, my favourite being FeedBurner. My site now gets 3 to 4 times the traffic it had previously, ranks much higher in Google search listings and has brought in more enquiries, which is the real measure of its success.